Activities
Conferences and Events
2014
- 2014 Global Marketing Conference, Marina Bay Sands, Singapore, (July 2014)
- EMAC 2014, Valencia, Spain (June 2014)
- Dienstleistungstagung im Wissenschaftsjahr 2014 "Dienstleistung in der digitalen Gesellschaft", Berlin, Germany (May 2014)
- 1. Passauer Digital-Marketing-Konferenz, Passau, Germany (January 2014)
2013
- Conference on Service and Technology Marketing, Zurich, CH (November 2013)
- Lecture "Bauch oder Zahl? Attributionsmodelle im Onlinemarketing", Feld M Wissensdurst, Munich (October 2013)
- Lecture "Getting the full picture: Towards a holistic view of online advertising effectiveness - Update", Faculty Seminar, Department of Marketing & Management, University of Massachusetts, Boston, MA, USA (October 2013)
- AMA Summer Educators' Conference, Boston, MA, USA (August 2013)
- Lecture "There Is No Free Lunch: Managing Non-Monetary Customer Value Contributions in Free E- Services", Feld M Wissensdurst, Munich (July 2013)
- Werbeplanung.at SUMMIT, Vienna, Austria (July 2013)
- ManagementConvent, Passau (June 2013)
- Theory & Practice in Marketing (TPM) Conference, London, UK (May 2013)
- Innovative Approaches to Measuring Advertising Effectiveness Conference, Wharton Customer Analytics Initiative, Philadelphia, PA, USA (May 2013)
- Lecture "Getting the full picture: Towards a holistic view of online advertising effectiveness - Project Outline", Faculty Seminar, Department of Marketing & Management, University of Massachusetts, Boston, MA, USA (April 2013)
- Ostbayerischer Online Marketing Tag (OOMT), Deggendorf (April 2013)
- AMA Winter Educators' Conference, Las Vegas, NV, USA (February 2013)
2012
- Lecture "Reconceptualizing Pricing in the Context of Co-creation", Marketing Department, Boston College, Boston, MA, USA (September 2012)
- Transfer workshop "Strategic partnership on service productivity", Stuttgart (July 2012)
- 3rd working group meeting "Scientific foundations and service science. Strategic partnership on service productivity", Berlin (July 2012)
- 21th Annual Frontiers in Service Conference, University of Maryland, College Park, MD, USA (June 2012)
- 34th ISMS Marketing Science Conference, Boston University, Boston, MA, USA (June 2012)
- EMAC Doctorial Colloquium, Lisbon, Portugal (May 2012)
- Project presentation and workshop with a delegation of the University of Novi Sad, Serbia (April 2012)
- Internet World 2012, Munich, Germany (March 2012)
- Symposium "Interaktionseffizienz im Beziehungslebenszyklus", Hitmeister e-Commerce Day 2012, Cologne, Germany (March 2012)
- AMA Winter Educators' Conference, St Petersburg, FL, USA (February 2012)
2011
- Winter Conference "Kundenwert im Internet: Potenziale und Herausforderungen", Munich - Garching (December 2011)
- Presentation at the Association of German Chambers of Industry and Commerce ("Productivity of free services"), Berlin (December 2011)
- Internal workshop with and a public lecture by Anja Lambrecht (Assistant Professor of Marketing at London Business School) about "Fee or Free", Munich (November 2011)
- 2nd working group meeting "Scientific foundations and service science. Strategic partnership on service productivity," Berlin, Germany (September 2011)
- XXI. International RESER Conference: "Productivity of Services NextGen – Beyond Output / Input", Hamburg, Germany (September 2011)
- Quis 12th International Research Symposium on Service Excellence in Management, Ithaca, NY, USA (June 2011)
- 1st working group meeting "Scientific foundations and service science. Strategic partnership on service productivity," Berlin, Germany (March 2011)
- Scientific Workshop on E-Commerce in China, Shanghai, China (March 2011)
Classes
- Seminar "Topics in Online Marketing" (summer term 2013)
- Customer Management (winter term 2012/2013)
- Online Marketing (summer term 2012)
- Seminar "Marketing, Strategy & Leadership" (summer term 2012)
- Customer Management (winter term 2011/2012)
- Online Marketing (summer term 2011)
- Services and Technology Marketing (winter term 2010/2011)
Internal Events
- Project meeting (27/28 November 2012)
- Project meeting (22 October 2012)
- Project meeting (20 April 2012)
- Kick-off (24 March 2011)
- Team meeting (9 March 2011)